GardenGourmet x Stamppotje | Stamppop-up Shop
With the increasing awareness regarding physical health related to food and environmental state, people are eating more and more plant-based meat substitutes. However, research shows that 37% of Dutchies does not accept these substitutes when it comes to their beloved Stamppot, as they think meat is an essential part of the dish and it won’t be as good without it. To prove them wrong GardenGourmet teamed up with Stamppotje and launched the Stamppop-up shop in the middle of Amsterdam! 3 days of serving free plant-based Stamppot, including vegan meatball. The event turned out to be highly successful, ‘selling’ out on all three days and attracting a lot of media attention.
Brand identity
I designed the brand identity for the Stamppop-up shop including a logo, key visual, and branding materials like window stickers, recipe flyers and banners. The concept of the identity is based on the combination of the logo’s of both Stamppotje and Garden Gourmet, while giving the old Dutch feeling a more modern and environmentally aware look. All elements were designed by hand either on paper or in Procreate and digitalised in Illustrator.
