New Heights Score | Internal engagement campaign

To celebrate Optiver’s 35th anniversary, all Optiver employees were invited to a celebration weekend in the mountains serving as a moment to bond, recharge and “Reach new heights together”. To boost anticipation and audience engagement prior to the trip, an internal campaign was designed focusing on pre-communication activities lead by an app. By incorporation gamification, Optiverians were invited to embark on the mission, collect as many points as possible through a series of compelling challenges and reach the “New Heights Score”.

Challenges Await
Each Optiverian can collect points by completing a challenge, which are added to a total. The amount of points is visualised in the app by a virtual mountain showing an alpinist climbing a meter for every point collected. After the Optiverians collectively reach specific heights, new teasers, activations and gifts are unlocked. Users are required to upload pictures that will be shared on a feed to show the completion of a challenge and simultaneously enthusing colleagues.